eCommerce Accounting
That Keeps Up With Your Sales

Multi-channel reconciliation, inventory tracking, COGS management, and real-time profitability dashboards, built for Shopify, Amazon, WooCommerce, and more. MATAX brings over 20 years of experience helping online brands turn raw transaction data into clear financial intelligence so you can scale with confidence.

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ECOMMERCE HEADACHES

Why Generic Accounting Doesn't Work for eCommerce

Selling online introduces layers of financial complexity that traditional bookkeeping was never designed to handle. Between marketplace fees, multi-currency settlements, inventory valuation, and advertising costs, eCommerce brands need a purpose-built accounting approach that captures every dollar flowing through their business.

🛒

Multi-channel chaos

Shopify, Amazon, Etsy, wholesale, each platform reports differently. Reconciling them manually is a nightmare that eats hours every week and introduces costly errors into your books.

📦

Inventory tracking gaps

COGS, dead stock, reorder points. Most accountants don't understand inventory well enough to track it properly. Without accurate inventory valuation, your balance sheet and margins are unreliable.

💳

Payment processor complexity

Stripe, PayPal, Shop Pay, Amazon Pay. Fees, refunds, chargebacks, and multi-currency transactions need specialized handling. Each processor settles on a different timeline, making bank reconciliation a moving target.

📊

No real product profitability

You know your revenue, but do you know profit per SKU after shipping, fees, returns, and ad spend? Most brands don't, and without that clarity, you can't make data-driven decisions about which products to scale or sunset.

WHAT WE HANDLE

Full-Stack eCommerce Accounting Operations

Our eCommerce accounting team manages the entire financial back-office for online brands. From automated data ingestion across every sales channel to real-time dashboards that surface actionable insights, we give founders and operators the financial clarity they need to grow profitably.

🔗

Multi-Channel
Reconciliation

We reconcile every sales channel, payment processor, and marketplace, automatically synced to Xero. Each transaction is categorized, matched, and verified so your books close faster and with fewer errors every single month.

  • ✓ Shopify, Amazon, Etsy, WooCommerce
  • ✓ Stripe, PayPal, Shop Pay reconciliation
  • ✓ Fee & refund tracking per channel
  • ✓ Multi-currency conversion
📦

Inventory & COGS

Real-time inventory valuation, cost of goods sold tracking, and dead stock alerts, so you always know your true margins. We integrate with your inventory management platform to ensure your financial records match your warehouse reality at all times.

  • ✓ FIFO / weighted average costing
  • ✓ SKU-level profitability tracking
  • ✓ Reorder point alerts
  • ✓ Dead stock identification
📈

Profitability Dashboards

Real-time dashboards showing revenue, margins, ad spend ROI, and profitability per product, channel, and campaign. Our dashboards are designed for founders who need to make fast, informed decisions without waiting for month-end reports.

  • ✓ Revenue by channel & product
  • ✓ Ad spend ROI tracking
  • ✓ Contribution margin analysis
  • ✓ Cash flow forecasting
PLATFORMS WE SUPPORT

Works With Your Entire Stack

We integrate with the platforms your eCommerce brand already relies on. Our team connects every data source into a unified financial picture. No manual exports, no copy-pasting spreadsheets, and no data gaps between your storefront, payment processor, and accounting system.

🛍️

Shopify

Full integration with Shopify & Shopify Plus

📦

Amazon

FBA, FBM, and Seller Central reconciliation

🛒

WooCommerce

WordPress eCommerce integration

🏬

Etsy

Marketplace fee & sales tracking

💳

Stripe

Payment processing reconciliation

💰

PayPal

Transaction & fee reconciliation

📊

Xero

Core accounting platform

📋

A2X / Link My Books

Automated eCommerce-to-Xero sync

RESULTS

eCommerce Impact

0%

Faster monthly close

0%

Multi-channel visibility

0%

Average margin improvement

SKU-
level

Profitability tracking

QUESTIONS

eCommerce FAQs

Yes. We manage direct-to-consumer (Shopify, Amazon) alongside wholesale and B2B channels. Each channel is tracked separately so you can see profitability across your entire business — from marketplace to retail to wholesale.
MATAX does not provide tax filing services. However, we ensure your sales tax data is accurately tracked and reconciled across all channels. We recommend trusted partners who specialize in multi-state eCommerce sales tax compliance.
We set up automated rules within your payment processor integrations (like Stripe or PayPal) to instantly categorize and record chargebacks, fees, and returns. This prevents revenue from being artificially inflated and ensures your bank accounts reconcile perfectly at month-end.
We integrate your inventory management software directly into Xero to provide real-time COGS (Cost of Goods Sold) tracking. This ensures that every time a unit is sold, the cost is immediately recognized, giving you an accurate picture of your gross margin and inventory asset value.
Absolutely. Many startups bring us in specifically to build the integrations and handle the complex multi-channel eCommerce reconciliation, while keeping their existing tax CPA or strategic CFO in place. We are highly collaborative.

Ready for Real eCommerce
Accounting?

Book a discovery call. We'll review your current setup and show you exactly how to get full visibility into your eCommerce financials.

Book Your Discovery Call →

No commitment · 30-minute call

We Specialize

  • Multi-sales channel operations

  • Merchant Account Reconciliation

  • Inventory

  • Sales Tax Solutions

Generic accounting solutions don’t fit eCommerce needs. Our experts know how to integrate all of your data points, channels and accounts into one system.

MATAX BOOKKEEPING

We Speak Tech

Our eCommerce services utilize the best tools, expert ongoing accounting and the technical acumen needed to support the tools in place.

Even the best technology glitches from time to time. Monitoring and correcting issues are part of our service to you. We know how to identify if there is an issue and work directly with the technology vendors to resolve any issues. We keep things running smoothly.

INTEGRATION & SUPPORT

We Help You Grow

If you want to grow and scale your business but don’t yet have the right resources or real-time numbers to get you there, we will help.

Whether you need a guide, an assist or full management; set-up, sales tax tracking, bookkeeping, or reporting, we’ve got you covered.

You will save time and money while increasing the profitability and growth of your company.

MATAX BUSINESS SERVICES

Currently supporting U.S. based sellers exclusively

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